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New Book Celebrates Creativity in Business and Marks 10th Anniversary of ...

/ CNW / - We are in an exciting era in business-one fueled not only by technology but by ideas. In this new era, one brilliant idea has the ability to create industry giants and build entirely new categories. Google, Dyson, eBay, Apple, Facebook and others provide ample evidence of the almost unlimited possibilities of creative thinking and invention constantly.

This summer, Euro RSCG Worldwide will celebrate the power and potential of ideas with the publication of the Book CREATIVE IDEA: TEN YEARS OF THINKING breakthrough.A decade ago, the communications company scrapped the traditional methods of doing business and started to build brands around what it would be a mark of Creative Business Ideas ®-ideas so powerful that they can transform business the construction of categories, and change consumer perceptions, over time or even overnight. THE BOOK BUSINESS creative idea shows the impact of the creative strategy of companies around the world and aims to inspire a new generation of talent.

Grant Morrison: Talking with Gods

And Morrison does all of this without drugs or anything crazy like that. Or at least he did, in his earlier work, and, I gather, perhaps, he does so today, after passing through a spell in the 1990s or so when he did experiment with drugs. But, here’s the point – he’s not a druggie type. He’s a very centered type. He says he didn’t even try alcohol, let alone drugs, until a little later in life (around age 30), and that he first tried these things solely in order to better understand what other people, normal people, experienced in their lives. What their life experiences were. So that he could write stories that more convincingly spoke to real world experiences. Ironic, actually, to speak of “real world experiences,” when what we’re really talking about is real people, in the real world, having real hallucinations, dreams, visions, and other drugs/alcohol-related experiences.

Unlike most comicbook artists, Morrison, for a time, took a very direct involvement or engagement in the world of his comics. He dressed like the comicbook character he based on himself, King Mob , essentially allowing his life to be influenced by the character he himself created, which was originally based on himself to begin with. Is this what they call method acting? He dressed as King Mob, shaved his head, and sort of entered that world, and did some of the kinds of things King Mob would do, went to some of the kinds of places he would go, and in doing so, made the story not just about Morrison’s imagination, his assumptions of what certain experiences would be like, but rather made the story that much more real, for his having lived it. He may have gone too far, however, in tying himself to his character, because when a storyarc had that character falling seriously ill, Morrison found that he, himself, grew seriously ill, and, he claims, nearly died. The visions he experienced while in his sickbed were translated into the comicbook as King Mob’s experiences… And this is hardly the only time that resonances have manifested themselves in his life in this way.