Samsung Moment Accessories

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Research In Motion: The Beginning of the End

BlackBerry smartphones were, at some point, the trusted companions of professionals all over the world. But now it seems they have fallen out of favor with their target audience. News about corporations and businesses shifting to other platforms such as Android and Apple's iOS is nothing new.

Take oilfield services company Halliburton as an example. The company ditched RIM and opted for Apple's offering as the iPhone was a "better fit" for its employees owing to the wide array of available applications. And again, just a few days ago the U.S. Bureau of Alcohol, Tobacco, Firearms, and Explosives notified that it will also be dumping BlackBerrys in favor of iPhones. And I won't be at all surprised if more news like this emerges in the future.

Blackberry 10 may not be a savior It seems like RIM is now counting on others' flaws rather than its own strengths. For instance, new CEO Thorsten Heins remarked, "When the first big security flaw even happens in one of the large enterprises, you will see this turn around. Wait for the day this happens." What does he mean? Is he counting on the possibility that others may not produce a secure device? If this is the case, I believe there is something seriously wrong with the way RIM is looking to run its business. The company should look to improve user experience instead of expecting customers to come its way when other manufacturers falter.