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Netflix streaming can be available through more than 300 consumer electronic devices, but most of its subscribers to watch content through three video game consoles and PC, according to a new report from Nielsen.
Half of all Netflix users connect via the following game console: Nintendo Wii (25%), Sony PlayStation 3 (13%) or Microsoft Xbox Live (12%). By comparison, only 8% of Hulu users connect via the game system above.
Hulu users mostly (89%) access to programming directly on their computer from Netflix users (42%).Only 14% of Netflix users (20% of Hulu) connect their computer to the TV to stream content.
The study was based on 12,000 interviews conducted online in March.
Interestingly, Internet-enabled Roku media player, which helped launch the streaming of Netflix in 2008, accounted for just 5% of respondents choosing "to access the service. Another 3% used the device to access Hulu. Google TV and Apple TV dragged to 1% each for Hulu and Netflix.